Etsy counts listings. It cannot count the 180 g of wax, the wick, the jar and the mailer that left your workshop when that listing sold. Masto Control connects to your shop and turns every paid order into real stock movements, right down to the raw materials.
Etsy manages listings well. It was never meant to know what a listing is made of.
Nobody's shop stops because they ran out of finished candles. It stops because the fragrance oil is gone and the next delivery is a week away. That is the number worth watching, and Etsy does not hold it.
A sale at 24 euro is not 24 euro. Take off the materials, the jar, the mailer and Etsy's cut, and the real figure is a different one. Averaged across a shop, that gap is the whole business.
Soy or beeswax, 180 ml or 300 ml. On Etsy that is one listing with options. In your workshop it is different materials, different costs and different stock for each one.
Etsy tells us the moment an order is paid. We also poll your shop every 15 minutes as a backstop, so a lost notification costs you nothing and no order is ever counted twice.
Then the chain runs by itself, in the order a workshop would do it by hand.
A listing with options is several sellable things wearing one title. Link each variant to its own product card and each carries its own recipe, its own cost and its own stock. The listing stays a single listing on Etsy, exactly as your buyers see it.
When stock is pushed back, only the linked variant is touched. Its siblings are written back untouched, because Etsy replaces a listing's whole inventory in one go and a careless integration would flatten the rest.
Worth knowing before you spend an afternoon on it rather than after.
Orders reach us in seconds, but quantities are pushed to Etsy once a night, plus whenever you press Sync. If you sell the same few items on several platforms at once, know that before you rely on it.
You link listings that already exist, chosen from a dropdown of your shop. Title, description, price and photos can be pushed from a product card if you want them to be, but the listing itself is yours to make on Etsy.
No messages, no reviews, no Etsy Ads, no emailing your buyers, and nothing that edits your shop settings. It reads orders and listings, and writes stock and listing content. That is the whole surface.
Within seconds. Etsy notifies us the moment an order is paid. As a safety net we also check your shop every 15 minutes, so an order still arrives even if a notification is lost. Both routes are idempotent, so an order is never counted twice.
Yes, if you turn it on. Quantities are pushed to Etsy once a night, and there is a Sync button for when you want it done now. It is not instant in both directions: orders come in within seconds, stock goes back nightly or on demand.
A listing with options is several sellable things, and for a maker each one is usually a different recipe. Link each variant to its own product card. Soy and beeswax versions of the same candle can then carry different materials, different costs and different stock, while staying one listing on Etsy.
No. You connect your shop, then pick the listing from a dropdown of what is already there and link it to the product card it corresponds to. Masto Control does not create listings for you and never touches your shop settings.
No. Etsy's order data includes buyer name, email and address. None of it is kept: what is stored is the line items, quantities and totals needed to move stock and work out margin.
One Etsy shop per workspace. A shop connected to one workspace cannot be claimed by another, which is what stops two accounts quietly fighting over the same stock numbers.
Masto, Stocksmith, Katana, inFlow and Zoho, with dated prices.
Craftybase is now Stocksmith. How it compares, with dated sources.
Free tool: every fee on one order, and what you keep.
Etsy's real cut, and the price that hits your margin.
What a candle costs, what Etsy takes, what to charge.
Materials, recipes and batches for a workshop.
How sales channels work in Masto Control.
Link a single product to a single listing, sell one, and see the materials come off stock. 14 days, full access, no card needed.
Get started →The term 'Etsy' is a trademark of Etsy, Inc. This application uses Etsy's API, but is not endorsed or certified by Etsy.